The design process for Greenwich Floral Designs was fun! I knew I wanted to incorporate the idea of organics into the logo without the concept being dominated by a large flower. Utilizing a Wacom tablet I drew out a variety of flowers and leaves that could be used to accompany the type.
The end result is a simple leaf illustration perched atop a 'stem' on an organic-looking lowercase 'G'. Combined with a soft serif typeface, the treatement gives the logo just enough without being over the top.